There's an undeniable charm in losing yourself amidst the streets of a new city and immersing yourself in its unique atmosphere. According to our recent research into the nation’s travelling plans, over a third of people (39%) are looking to enjoy a city break in 2024.
As a travel money provider, we want to uncover the European cities with the highest number of free attractions. To do that, we analysed thousands of the top-rated free TripAdvisor attractions throughout Europe highlighting that there are ways you can make travelling a bit more affordable, even during peak travel periods.
While the attractions themselves are free, it's recommended to carry local currency for potential expenses like transport or purchases from local vendors. We'll guide you on when this is necessary throughout the article. Make sure to read until the end for key tips on why you need local currency, even when exploring free attractions.
The top European city breaks for free attractions
Our research reveals that Assisi in Italy boasts the highest number of top-rated free attractions, with 21 options to explore across an area with a population of just under 28,000. Following closely after Assisi are Dubrovnik in Croatia and Chania in Greece.
Assisi
Dubrovnik
Located in the stunning coastline surrounded by crystal blue water, this Croatian town is a picturesque scene straight out of a postcard. While many will recognise it as the backdrop featured in Game of Thrones, serving as the primary filming location for King’s Landing, the town offers so much more than that.
You're likely familiar with some well-known attractions like the Old Town, the cobblestone streets, and the captivating walled city that effortlessly transports you to another era. But there are numerous hidden gems waiting to be discovered, all without putting a strain on your budget.
Chania
Florence
Strolling through sunlit piazzas, marvelling at masterpieces in galleries, and being captivated by the intricate details of every building – Florence needs little introduction.
Venice
The top ten European city breaks with the highest number of free attractions
| Rank | City | Free attractions | Attractions per 10,000 people |
| 1 | Assisi | 21 | 7.5 |
| 2 | Dubrovnik | 27 | 6.5 |
| 3 | Chania | 21 | 3.9 |
| 4 | Florence | 109 | 3.0 |
| 5 | Venice | 75 | 2.9 |
| 6 | Rhodes | 29 | 2.3 |
| 7 | Bruges | 27 | 2.2 |
| 8 | Porto | 47 | 1.9 |
| 9 | Reykjavík | 22 | 1.6 |
| 10 | Lisbon | 45 | 0.9 |
Methodology: Data was gathered by collating all the top-rated free attractions across Europe on TripAdvisor. To ensure a fair and equitable comparison among cities of varying sizes, the ranking system incorporated population data. Cities were positioned higher in the ranking if they exhibited a substantial number of free attractions relative to their population. This approach aimed to highlight cities with a higher density of attractions per capita.
Do I need to take cash when visiting free attractions abroad?
When it comes to exploring, even though none of these attractions charge an entrance fee, it’s a good idea to always have travel money on hand. Our research found that the majority of people (79%) said that having local currency makes things more accessible during their travels, while a third (33%) have been caught short, unable to buy something on their trip as they didn’t have cash.
Here’s why it’s always a good idea to be prepared with some local currency when exploring abroad.
If this has inspired you to book a city-break, then be sure to pick up some local currency, without commission fees. For great rates and 0% commission, pop to a Bureau de Change in our John Lewis & Partners shops around the UK, or order online for click and collect at a John Lewis or Waitrose store or currency home delivery.
Exchange rates in our shops may vary from those offered online. Click here for our bureau rates.
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